Write it down. Not the what. The why.

Every decision your team made and never wrote down is a debt, payable by asking someone. Works until it doesn't: departures, six-month velocity gaps, agents that need context to not be dangerous. At Brandfolder, I knew why the zip pipeline was in Go. That knowledge survived because the people did. Decision records aren't documentation theater. They're the context a fleet can reason over, and the resilience that outlasts the team that built it.

leadership